Vladimir Sarbashev | Creator of the AirTouch Technique

Vladimir Sarbashev

The innovator behind the technology, holding official patents in both Russia and the USA

Creator of the AirTouch Technique

Vladimir Sarbashev

I don’t just launch projects, I set the benchmarks that shape the market long before they become classics

We establish the standards that drive the beauty industry

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Academy of Hairdressing Art
FOUNDATION / COLOR / FORM / BUSINESS / AIRTOUCH

Academy of Hairdressing Art

A powerhouse for professionals who choose to operate by the laws of pure precision, form, and color

A sanctuary built on the principles of ultimate professionalism and aesthetic comfort

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A Premier Beauty Space in the Heart of Moscow

Beauty Space in the Center of Moscow

For individuals who have nothing to prove —their choice speaks for itself

True mastery deserves to be shared across every corner of the globe

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Global AirTouch Masterclasses by the Creator

Global AirTouch Trainings by the Creator

Level 1: Foundation
Level 2: Retouch
Level 3: Limited

A brand for professionals who demand a deep understanding of the product, rather than just relying on the promises on the label

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Professional Haircare Brand

The culmination of three years of rigorous scientific and technical research, merging the expertise of Vladimir and his elite education team with the formulation chemists at EXPLAIN

Flawless care and reliable tools: from essentials to exclusives

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Professional Care & Tools for Stylists

Hair Care
Tools
Accessories
Electrical Appliances
VS Academy Exclusives

Vladimir Sarbashev

The visionary who developed the precise AirTouch algorithm, which has become the gold standard of global hair coloring.

He is a pioneer of industry standards, a mentor of core philosophies, and the ideologue behind a space where perfection is the daily protocol.

Vladimir Sarbashev

VS Academy

Subrosa

WORLD TOUR

EXPLAIN х AIRTOUCH

Academy shop

Vladimir Sarbashev

The visionary who developed the precise AirTouch algorithm, which has become the gold standard of global hair coloring.

He is a pioneer of industry standards, a mentor of core philosophies, and the ideologue behind a space where perfection is the daily protocol.
VS Academy

We don’t just teach techniques; we cultivate a new mindset that scales talent into a highly profitable, successful business.

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Subrosa

We don’t just work with hair; we elevate self-perception, wrapping it in flawless form and color.

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WORLD TOUR

Vision transcends language barriers. Professional AirTouch unites industry leaders from around the world.

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EXPLAIN AIRTOUCH

The next chapter in professional haircare. A powerful synergy of hairdressing artistry and a large-scale partnership with leading research scientists.

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Academy shop

Tools and accessories engineered for mathematically precise, clean, and efficient work in today’s most complex techniques. Approved by the Academy team.

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